👋 Hi, I’m Dayana - a copywriter, Web3 event MC, speaker, and content creator with 10 years experience in marketing.
<aside> 👀 COPYWRITING: As a senior copywriter, I’m experienced in producing copy in the areas of digital products, info products, and online events. My copy has headlined campaigns with ad spend over USD $10M. I’ve also helped small entrepreneurs raise their monthly generated revenue to USD $100,000 through a blog-email-sales page funnel.
My specialty lies in email copy, sales pages (or product launch pages), and blogs (on the content side). I also produce press releases, short ads, video scripts.
EDITORIAL: I was a part of the Editorial Team at Matador Network (A San Francisco-based travel media) for 3 years with the single focus of driving traffic (especially through COVID, since we couldn’t monetize any of our other products besides traffic). The news pieces and blogs I’ve written for Matador have reached an audience of 200M+.
CONTENT CREATION: I’m experienced in creating courses from scratch - I put together a 6-week business coaching program and launched it 3 times so far. I also teach weekly inside my community called Activated, crafting beautiful Canva presentations and delivering the lessons myself via Zoom. If you’re looking to open or grow the educational arm of your business - I can help with that.
WORK ENVIRONMENT: I have experience working in fast-paced startups with global teams, collaborating across 3 time zones simultaneously. With that said, I’d like to be a part of a team where there isn’t a daily fire to put out. As a seasoned remote worker, I like to be a part of an organized, professional team that communicates clearly and sets reasonable deadlines.
WEB3 Experience: I worked for a Layer-1 blockchain called ReDeFi (regulated decentralized finance) as a content manager. I also regularly speak at industry events including NFC Lisbon, ETH Bucharest, Napul ETH, ETH Belgrade, Web Summit, and more.
I currently serve as a Senior Account Executive at Melrose PR where I lead accounts for CoinMarketCap, Babylon, and more in a team of 3. It’s my job to strategize, pitch, write, and place announcements and op-eds ensuring clients get meaningful, valuable exposure in the media and attract new leads and brand recognition.
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<aside> 🎙️ Community Engagement: I’m an engaged member of SheFi, the largest Web3 community for women founded by Maggie Love + Boys Club, and Crypto Witch Club.
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<aside> 🪙 I’ve been a crypto investor since 2019. Having been through the entire journey of making my first (good) investments and learning about exchanges and DeFi, I’m able to write for a newer audience along with more mature experts.
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↓ Please see a few of my samples below.
NFC Panel 2024: “Will Solana kill ETH?”
https://www.youtube.com/embed/kIU87DVCJsA?si=HO9-kQfNhYXxQ_zr
🎨 Instagram + Content creation samples: https://www.instagram.com/dayana_aleksandrova_/