👋 Hi, I’m Dayana - a full-stack marketer, content creator, copywriter, , crypto conference MC and moderator, with 11 years experience in marketing, media, and PR.
For the last 3 years, I’ve worked with projects across Ethereum and this year across Solana (Jupiter, Backpack, Phantom, Solflare, Cudis, Solayer, SolamaMobile, PlaySolana) as a part of the WalletConnect team.
Here’s a brief breakdown of my skills:
COPYWRITING: From short-form threads and emails to long-form scripts and website copy - I focus on conversational, easy to digest copy.
My work has previously headlined campaigns with USD $10M ad spend, and I’m fully-versed in editorial writing.
CRYPTO PUBLIC RELATIONS: I served as the Senior Account Manager at Melrose PR in 2024 - a fully crypto-centric agency, representing clients including Babylon and CoinMarketCap. My role apart from leading a team of 3 and working directly with the clients, was to strategize and execute announcement and content placement in Tier-1 crypto publications.
CONTENT CREATION: I make videos from scratch and edit end-to-end. During my time at Cointelegraph, I specialized in short-form content for X (up to 90 seconds) and long-form YouTube videos (up to 12 min). In 16 weeks, the impressions my videos alone generated 1,646,000 impressions on X alone.
I began my work at the WalletConnect Foundation as a Community Lead and then switched to Content Manager at WalletConnect once an internal reorg took place.
In my role, I’ve worked on community quest campaigns (focused on education and encouraging staking and voting actions), IRL and online activations, and content.
I also leveraged Kaito and internal data to put together monthly Community Updates to be shared with investors, supporters, and the community.
I’ve worked directly with founder & WalletConnect Foundation Director Pedro Gomes (both online and IRL), and daily with Steven Dolcemaschio and the marketing team at Reown - now under the joint name WalletConnect.
As Content Manger, my task is to take data-driven narratives and add a human, storytelling element to make them more interesting and get our messaging across.
All of the content below has been shot, assembled, edited, and produced by me (with the exception of some animations done by the WalletConnect design team).
https://x.com/WalletConnect/status/1937274523801247847
https://x.com/WalletConnect/status/1935684174285013228
📍Seoul 👇 📍 Tokyo 👇