👋 Hi, I’m Dayana - a full-stack creative marketer, content creator, copywriter, crypto conference MC and moderator, with 11 years experience in marketing, new media, and PR.
For the last 4 years, I’ve worked with projects across Ethereum and this year across Solana (Jupiter, Backpack, Phantom, Solflare, Cudis, Solayer, SolamaMobile, PlaySolana) as a part of the WalletConnect team.
Here’s a brief breakdown of my skills:
COPYWRITING: From short-form threads and emails to long-form scripts and website copy - I focus on conversational, easy to digest copy.
My work has previously headlined campaigns with USD $10M ad spend, and I’m fully-versed in editorial writing.
CRYPTO PUBLIC RELATIONS: I served as the Senior Account Manager at Melrose PR in 2024 - a fully crypto-centric agency, representing clients including Babylon and CoinMarketCap. My role apart from leading a team of 3 and working directly with the clients, was to strategize and execute announcement and content placement in Tier-1 crypto publications.
CONTENT CREATION: I make videos from scratch and edit end-to-end. During my time at Cointelegraph, I specialized in short-form content for X (up to 90 seconds) and long-form YouTube videos (up to 12 min). In 16 weeks, the impressions my videos alone generated 1,646,000 impressions on X alone.
I began my work at the WalletConnect Foundation as a Community Lead and then switched to Content Manager, then was promoted to Social Lead.
https://x.com/WalletConnect/status/1935684174285013228
📍Seoul 👇 📍 Tokyo 👇
https://x.com/WalletConnect/status/1960984748605759906
https://x.com/WalletConnect/status/1959953482900807740
https://x.com/WalletConnect/status/1982806746335678539?s=20
https://x.com/WalletConnect/status/1980954051228680387?s=20
https://x.com/Cointelegraph/status/1863717028055359684
https://x.com/Cointelegraph/status/1891095506606055685